Flora Beauty

CONCEPT: The target audience for Flora Beauty is those whom wish to live a vegan, organic, animal cruelty free lifestyle. . To compliment the script font, I worked with a san-serif font. The name for Flora Beauty, has a history to it. Historically, Flora was the Roman goddess of flowers and spring. Using Flora as a name has historical ties and has a connection to nature.

DESCRIPTION: Flora Beauty’s color palette consists of a range of colors with a max of seven. 

PROGRAM: Illustrator & Photoshop