Copper Rose Branding

CONCEPT: The typical audience that is attracted to breweries is consisted of people who drink recreationally and responsibly. Most breweries have the machinery in house to brew their own beers. To compliment the mechanisms of machinery, the script font Tahu was chosen. Then there is the san-serif Broadway underneath which compliments the script quite aesthetically. All the fonts were picked with the color scheme and name in mind. The name represents the Copper Mines that once filled the Upper Peninsula, making Copper Rose Cellar the perfect bridge between the mechanical south and the historic north. Aesthetically placed in Mackinaw City, for emphasis of the history. 

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DESCRIPTION: Copper Rose Celler consists of a five color scheme palette. Two greys, two blues and a warm copper tint. 

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PROGRAM: Illustrator & Photoshop